MINISO opens first UK outlet store at LDO Wembley Park

The lifestyle brand's first ever UK outlet store will open at the London Designer Outlet at midday on November 29th.

The Chinese-owned firm sells stationary, beauty, everyday lifestyle items, plushies and tableware - badged up with familiar characters from BT21, Disney and Friends.

With a huge range of charming, affordable goods on offer it will be the perfect venue for Christmas gift shopping.MINISO sells cute and affordable lifestyle items from stationary to plushies.

To celebrate the grand opening, the first 200 customers will receive an exclusive goody bag filled with MINISO products worth £25, with a minimum purchase of £5.

Shoppers can take advantage of special outlet offers, and there will be a special appearance from MINISO mascot PenPen.

Saad Usman, Chief Operating Officer at MINISO UK, said: "We’re thrilled to open our first UK outlet store at London Designer Outlet, a major milestone in our UK expansion.

"Wembley Park is the perfect place to bring our ‘Life is For Fun’ spirit to life, and we can’t wait to welcome shoppers to explore our affordable Hello Kitty and Friends, Disney, Minions and BT21 collections.

"With the holiday season approaching, it’s the ideal destination for stylish, unique gifts."

The arrival of MINISO comes following recent LDO openings for Rituals and French Connection.

Matt Slade, Retail Director at Quintain, said the new arrivals were part of keeping the shopping experience fresh and exciting: “LDO is the perfect location for MINISO to open its first UK outlet store as they are able to tap into London’s diverse catchment of shoppers whilst taking advantage of the sense of discovery that outlet retail offers," he said.

"MINISO’s cross-generational and playful appeal also complements our base and we believe their globally recognised products, which will be available at outlet prices for the first time, will see customers young and old flock to their new store in the run-up to the busy Christmas period."