The Christmas lights are switched on, and seasonal shopping is in full swing as the festive season arrives in Wembley Park.
Concerts, an art trail, Christmas markets and activities, and a huge tree are all part of the celebrations across the area.
And with the cost of living still biting, the London Designer Outlet is one of the best places to hunt for a bargain on Black Friday.
With scores of additional deals now on, the open air mall next to the National Football Stadium means you can bag luxury items for up to 70 percent off the usual retail price.
Recent additions include a RITUALS store, and opening on Black Friday, cute lifestyle store MINISO.
Along with a Body Shop, The Cosmetics Company Store, and The Fragrance Shop there are some serious beauty and lifestyle bargains to be had.
On my recent visit I spotted the RITUALS Advent Calendar on sale at half price. (£60). If you are new to the brand, it's based around a series of bodycare collections; Ritual of Karma, Sakura, Mehr, Jing, Ayurveda, which turn your routines into moments boosting positivity, joy, mind body and soul, peace or wisdom.
Wash your hands with one of the samples, to discover which you prefer, then choose from a range of shower gels, body mists and scrubs.
I left with a gorgeous creamy body foam and a trio of mini products for just £16.
The LDO is also brilliant for shoes and sportswear with New Balance, Nike, Puma, Adidas, ASICS, Vans, North Face, and Converse outlets.
It's always worth popping into the Nike store for a bargain as most items have 30 percent off and a few rails discount by a further 30 percent. I managed to scoop up a pair of Nike Jordan tracksuit bottoms - down from £60 to £27 and a tracksuit top for under £20.
If it's chocolate advent calendars you are after then head to the Lindt shop where there's huge choice including the chance to customise one.
The pick and mix has a mouth-watering array of chocs and I picked up a large bag of Champagne truffles for £12 which will be heaped on the table at Christmas.
Fashion and clothing outlets include Boss, Calvin Klein, Champion, French Connection, Levi's, Superdry and Timberland. After a quick browse I popped into M&S to buy some Christmas pyjamas and underwear for stocking fillers.
The LDO has plenty of options for the cook in your life, including ProCook, Villeroy & Boch and Zwilling. You can pick up gorgeous Christmas crockery, knives and gadgets including ProCook's cast iron cookware which is a great Le Creuset dupe, for a third of the price.
When you've finished with shopping, there are more than 20 eateries including Las Iguanas, Frankie and Benny's, Big Moe's, Wagamama, Pizza Express, Zizzi and Nando's.
Watch out for parking charges on 'event days' but LDO shoppers who spend £40 or more get normal price parking in the Red car park.
Black Friday deals include up to 40% off Boss Menswear and Dune footwear, Puma has an extra 30% off throughout the store until December 2, Clarks up to extra 20% off until December 1, Timberland an extra 30% off until December 3, and the Cosmetics Company Store an extra 25% off until December 8, while Villeroy and Boch has an extra 20% off until December 2.
The LDO is open 9am to 9pm on Black Friday and Black Saturday.
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