Swifties have helped to boost visits to Wembley Park, with record numbers passing through the Tube station this summer.
Official data from Transport for London (TfL) reveals that exits at Wembley Park Underground Station increased by 18.2% on pre-pandemic levels, reaching 2,868,000 between June and August.
It was benchmarked against the same summer period in 2019 when Wembley Stadium hosted sold out shows by The Spice Girls, BTS, Pink, The Eagles, Bon Jovi and Fleetwood Mac, which generated 2,428,000 exits at Wembley Park Underground Station.
This year's events at Wembley Stadium have included the Champions League final on June 1, and Taylor Swift's Eras tour, which played to nearly 700,000 fans over eight nights in June and August.
Other bands who played Wembley included Green Day, Bruce Springsteen and AC/DC, while the OVO Arena hosted major acts including Sivan, Scorpions and Garbage, and Andrew Lloyd Webber's Starlight Express opened at The Troubadour Theatre - now Starlight Auditorium.
It all contributed to the Wembley Park ranking within the top 5% of 434 stations operated by TfL, ahead of many prime central London locations.
Looking ahead to 2025 the area could see even more visitors with Coldplay set to break a new record with 10 concert dates at Wembley Stadium, Oasis playing seven nights, and north Londoner Dua Lipa playing two nights next June.
In addition Wembley Park's shops and restaurants boosted visits with the London Designer Outlet hitting record sales of £28.7 million this year.
Wembley Park's cultural life also expanded with a new public art trail across the neighbourhood including two large-scale, Taylor Swift-inspired murals by artists HUMOR x MurWalls and Frank Styles on the stadium steps.
The Royal Philharmonic Orchestra is also set to open its new headquarters in the neighbourhood in early 2025.
Justine Simons, deputy mayor for culture and the creative industries, said: “London has had a spectacular summer of music, arts and sports, and Wembley Park has been right at the heart of it. Wembley Stadium hosted more nights of Taylor Swift’s record-breaking The Eras Tour than any other venue, while the Starlight Auditorium hosted Andrew Lloyd Webber's Starlight Express and there were fantastic free open-air performances on Olympic Way.
"I look to 2025 with excitement as the area welcomes more high-profile gigs, including the long-awaited return of Oasis, and the new home of the Royal Philharmonic Orchestra."
Claudio Giambrone, head of marketing and cultural programming at Wembley Park, added: “Wembley Park has truly blossomed into a vibrant creative neighbourhood for London. From world-class stages to street art, we're showcasing incredible talent - both global stars and emerging local performers. We're grateful to the artists and our amazing venues for making this possible. It has been anything but a ‘Cruel Summer’ for Wembley Park!”
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