A company that started after two brothers set out to find the perfect pizza is opening a Euston branch.
Pizza Pilgrims, which already has 22 restaurants in England, will soon open at Eversholt Street in Euston.
It has come a long way since its first slice was sold out from a van in Soho in 2012, after brothers Thom and James Elliott quit their jobs to embark on a six-week pizza ‘pilgrimage’ through Italy.
They scoured the country for the best pizzas, with the results filmed for an Apple TV series called James And Thom’s Pizza Pilgrimage.
Since then they have turned their business from a single pizza van to a multimillion pound business, with a workforce of 480 people serving up to 50,000 pizzas a week.
The Euston branch will be opening on June 10.
And with revenue increasing by 37 per cent from £21million to £28.7 million, the company has announced plans to expand into Scotland and Wales.
Outside London, Pizza Pilgrims has sites in Leeds, Brighton, Nottingham and Cambridge.
Thom Elliot, co-founder of Pizza Pilgrims, said they remain focused on building a “sustainable" business.
He added: “This year will see four new openings, including our inaugural pizzerias in Scotland and Wales, as we continue to demonstrate that sustainable growth remains an output of running a great business, rather than our sole focus.
“We continue to love the journey and look forward to bringing our team’s legendary Neapolitan hospitality to our growing band of pilgrims in new cities up and down the land.”
Some reporting by PA.
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