If you've heard of Haute Dolci, then you have probably tried one of their indulgent desserts - chocolate-drizzled waffles and pancakes heaped with scoops of delicious gelato.
But the pastel-pink pretty dessert spot also serves a great breakfast, which we tried on a recent Saturday morning in Wembley Park.
Founded by Nizam Mohamed, the chain, which also has outlets at the O2 arena and Watford, doesn't serve alcohol, so it's not a bottomless Prosecco type of brunch.
Instead you can choose from their dizzying array of fruity mocktails and milkshakes to wash down your classic English breakfast royale.
Brunch ranges from glasses layered with granola and yoghurt, to eggs benedict smothered in Hollandaise, savoury stuffed croissant or fluffy French toast, to 'dynamite' chicken and fries.
Many dishes have been spiced up with Middle Eastern inflections; the 'English' comes with chicken sausage, beef rashers and spicy beans; my Shakshuka of baked eggs was topped with feta, and had a rich but not too fiery seasoning to the tomato sauce, which I mopped up with toasted bread.
And my daughter's Ultimate Club sandwich came with tasty layers of avocado, cooked onions, cheese and spicy chicken.
Based on two floors, the restaurant overlooks the famous Wembley OVO Arena, with a bustling open kitchen and ice-cream counter downstairs, and pink padded booths and a blossom tree upstairs.
We settled ourselves beneath it's branches to watch the world go by, and ordered tall, cold milkshakes.
A strawberry with lashings of sticky sauce for me, and a Ferrero Rocher for her, which she loved for its light chocolate nuttiness, which wasn't too sweet.
Since it was Haute Dolci it would be rude to leave without trying one of their famous desserts. Ordering a cappuccino, I dived into perfectly crispy waffles doused in melted chocolate with a scoop of stracciatella gelato, and she ordered the crepe pancakes, which came with slices of strawberry and curls of chocolate.
If you drop by in the afternoon you could try the San Sebastian Cheesecake or the S'more Dough chocolate cookie, with toasted marshmallows, chocolate and vanilla gelato, or croffle dipped in melted half white half milk chocolate.
The service is super friendly and the surroundings have a pleasing glamour which makes the £10 or so price tag for a brunch dish or dessert an affordable luxury or treat.
Absolutely no question, I will be back.
Haute Dolci is at 6, Boulevard Wembley Park.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here