Stunning pictures show the Balloon Museum which is now open in London with a new eye-popping show of inflatable art.
The award-winning exhibition has already run in New York, Rome, Paris, Milan, Madrid and Naples, welcoming more than 3 million visitors across the globe, and even featuring in Netflix hit Emily in Paris.
The UK group exhibition, EmotionAir: Art you can feel, features new work by twenty international artists at the historic Old Billingsgate market. Visitors to the vast 78,000 square feet space are immersed in a multisensory journey through over-the-top, oversized, and unexpected immersive installations.
The exhibition, which opened on December 27, aims to explore the "profound relationship between art and human emotion through the captivating medium of inflatable art".
EmotionAir will also investigate the history of inflatable objects, from the Montgolfier brothers’ 18th century hot air balloon to contemporary art icons such as the Balloon Dog series by American artist Jeff Koons.
Organisers hope to banish the traditional distance between artwork and viewer by creating a tactile and sensory journey through installations which are not just works of art but "vehicles for emotion".
They range from the monumental to smaller scale intimate works, with artists encouraged to push the boundaries of form and space, and guests urged to touch and interact with exhibits.
Cyril Lancelin's Cube Abyss confronts visitors with fear, Momoyo Torimitsu has created large pink rabbits as an expression of frustration and discomfort, Lucas Zanotto and Jason Wilsher-Mills celebrate joy in various forms, and Rub Kandy explores ecstasy with his extravagant GINJOS.
Elsewhere visitors can interact with Swing by Motorefisico, and in the heart of the exhibition, immerse themselves in thousands of spheres in Too many Thoughts and Hyperfeeling; a collaboration with international studio Sila Sveta and the artist Kissmiklos.
Roberto Fantauzzi, President of Italian-based Lux Holding who are behind the museum, said: "We are thrilled to be bringing Balloon Museum to Londoners at last, in one of our largest spaces to date.
"This colossal new exhibition features some of the most exciting contemporary artists working today. Prepare to discover a journey through some of the world’s best immersive, living, breathing art."
EmotionAir runs until February 18 at Old Billingsgate in the City of London with tickets from £32 and a family ticket from £90.
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