East London's popular brunch spot The Good Egg is moving west with a new all day Middle-Eastern inspired diner in Camden.
The 70-cover restaurant opens in Stables Market on October 5 combining British produce with dishes from Tel Aviv's street food stalls, classic Jewish delis, grand old cafes, and the bagel bakeries of New York.
The Good Egg debuted on Stoke Newington's Church Street in 2015 when founders Joel Braham, Alex Coppard and Oded Mizrachi spotted a gap in London’s food scene for a style of Jewish deli and brunch culture popular in the Israeli city.
Under head chef Juliette O'Sullivan, it quickly became a neighbourhood hotspot known for its delicious babka, pastries, brunches and bagels.
Another outlet opened in Margate this year and to celebrate their third there's a soft launch offer of 50 per cent off food from October 5-8.
At noon on Friday 2 they will be giving away 100 of their new hero dish Knafeh Ka'ak. The sweet savoury street food snack is a Middle Eastern favourite of crisp kataifi pastry steeped in thyme and orange syrup, and copious amounts of gooey cheese, in a sesame coated ‘ka’ak’ or bagel. Although there are versions everywhere from Israel to Lebanon, it's not thought to be currently found in the UK.
Head Pastry Chef and co founder Oded Mizrachi said: "We are incredibly excited to bring The Good Egg to Camden. Like the other restaurants, Camden will offer a fun, relaxed service and a menu full of bright, bold and colourful sharing-style dishes, inspired by our heritage, our travels and our upbringing."
The menu moves smoothly from day to night with customer brunch favourites including The Good Egg shakshuka; baked eggs with preserved lemon yoghurt, babka French Toast with blackberry and honeycomb, and the arayes - mushroom and harissa stuffed corners of pita seared to perfection.
There are also fresh pitas and bagels filled with salt beef and smoked cheddar, or their take on a bacon bap, the egg, bacon, and date pita with citrusy amba. The Good Egg staple Sabih features fried aubergine, fudgy eggs and zhoug.
There's also a selection of mezze, lamb shawarma, zaatar fried chicken and a range of dips, salads and seasonal house pickles. The cocktail offering includes sour cherry and campari soda, and a harissa bloody mary alongside house sodas like the minty refreshing Limonana.
With both dine-in and take-away options The Good Egg will open from 10am to 10pm with 30 seats on the outdoor terrace.
The Good Egg, North Yard, Stables Market, Chalk Farm Road. NW1.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here